Overview

Revenue per addressable lead against the same-paradigm ceiling band ($50–70). When the line approaches the band and flattens, the 2.0 ground is found — Brain time.

All active goals, one line: each goal scored 0% (baseline) → 100% (target reached), averaged. Honest because it’s grounded in the explicit goals — not an invented health score.

What the data points at: the furthest-behind goal and the highest-severity open issues, ranked.

These move the day after a prompt change; sales take a week. Anchor phrases went 336 → 97 → 0 across the Jun-10 prompt overhaul.

The blind spot the flat sales number hid: which phase converts and which bleeds. Latest cohort day.

Paid links per day from the payment portal (source of truth — matches the bank). Gaps render as gaps (no interpolation).

Paid ÷ conversations.

From the change log — did shipped changes hit their measured target?